:root{--paper:#f5f5ed;--white:#fff;--ink:#122a2b;--muted:#617171;--line:#d5dcd3;--lime:#d8ef99;--forest:#24483f;--serif:Georgia,"Times New Roman",serif;--sans:Arial,Helvetica,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{color:var(--ink);background:var(--paper);font-family:var(--sans);margin:0;font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{touch-action:manipulation}button{cursor:pointer}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline-offset:5px;outline:3px solid #668d30}a:hover{color:var(--forest)}h1,h2,h3,p{margin:0}h1,h2,h3{letter-spacing:-.035em;line-height:1.08}h1,h2{font-weight:400;font-family:var(--serif)}h1{font-size:clamp(44px,6.1vw,88px)}h2{font-size:clamp(34px,4vw,54px)}h3{font-size:25px;font-weight:500;line-height:1.22}.container{width:min(1280px,100% - 96px);margin:auto}.muted{color:var(--muted)}.eyebrow{font-family:var(--sans);letter-spacing:.11em;text-transform:uppercase;font-size:11px;font-weight:600;line-height:1.6}.eyebrow .muted{margin-left:8px;font-weight:400}.site-header{border-bottom:1px solid var(--line);background:var(--paper);z-index:10;position:relative}.header-inner{justify-content:space-between;align-items:center;gap:30px;min-height:94px;display:flex}.brand{white-space:nowrap;letter-spacing:-1.2px;align-items:center;gap:10px;font-size:24px;font-weight:700;line-height:1;display:inline-flex}.brand-light{font-weight:400}.brand-icon{font-size:36px;font-weight:400;line-height:1}.header-inner nav{align-items:center;gap:31px;font-size:13px;display:flex}.header-inner nav a[aria-current]{text-underline-offset:7px;text-decoration:underline}.nav-tool{border:1px solid var(--ink);padding:11px 17px}.nav-tool span{margin-left:16px}.menu-toggle{display:none}.skip{background:var(--lime);z-index:100;padding:12px;position:fixed;top:-80px;left:20px}.skip:focus{top:10px}.hero{padding:65px 0 60px}.hero-heading{grid-template-columns:1.2fr 1fr;align-items:center;gap:80px;display:grid}.hero h1{max-width:700px;margin:28px 0;font-size:clamp(48px,6.5vw,92px)}.hero h1 em{color:#58705d;font-weight:400}.hero-copy>p{color:var(--muted);max-width:470px;font-size:17px}.actions{flex-wrap:wrap;align-items:center;gap:22px;margin-top:34px;display:flex}.button{background:var(--ink);color:var(--paper);border:1px solid var(--ink);justify-content:center;align-items:center;gap:38px;padding:15px 23px;font-size:13px;display:inline-flex}.button:hover{background:var(--forest);color:#fff}.button.light{background:var(--lime);color:var(--ink);border-color:var(--lime)}.button.outline{color:var(--ink);background:0 0}.text-link{align-items:center;gap:27px;font-size:13px;display:inline-flex}.text-link:hover{text-underline-offset:5px;text-decoration:underline}.lens-panel{background:var(--ink);color:var(--paper);min-height:480px;padding:28px;position:relative;overflow:hidden}.lens-panel .eyebrow{color:#c5d5c0}.lens-diagram{width:100%;height:280px;margin:12px 0;display:block}.lens-bottom{border-top:1px solid #536460;grid-template-columns:repeat(3,1fr);display:grid}.lens-bottom div{color:#adbeb7;padding:15px 0 0;font-size:11px}.lens-bottom b{color:var(--paper);margin-bottom:4px;font-size:13px;font-weight:400;display:block}.lens-bottom div+div{border-left:1px solid #536460;padding-left:16px}.lens-panel .lens-caption{letter-spacing:.1em;color:#9bad9e;justify-content:space-between;font-size:10px;display:flex}.topic-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);letter-spacing:.06em;text-transform:uppercase;justify-content:space-between;gap:34px;padding:19px 0;font-size:11px;display:flex}.topic-strip span:first-child{color:var(--muted)}.section{padding:75px 0}.section-head{justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:32px;display:flex}.section-head h2{margin-top:14px}.section-head p{max-width:390px;color:var(--muted);font-size:14px}.industry-list{border-top:1px solid var(--line)}.industry-row{border-bottom:1px solid var(--line);grid-template-columns:55px 1fr 1.2fr 30px;align-items:center;gap:30px;padding:28px 0;transition:background .2s;display:grid}.industry-row:hover{background:#e9eedf}.industry-row .number{color:var(--muted);font-size:12px}.industry-row h3{font-family:var(--serif);font-size:31px}.industry-row p{color:var(--muted);font-size:13px}.industry-row .arrow{font-size:25px}.article-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px;display:grid}.article-card{border:1px solid var(--line);background:#fafbf5;display:block}.article-card:hover h3{text-underline-offset:5px;text-decoration:underline}.card-visual{color:#355244;background:#dce4d7;height:185px;padding:20px;position:relative;overflow:hidden}.article-card:nth-child(2n) .card-visual{background:#e7e1cd}.visual-label,.visual-caption{letter-spacing:.08em;font-family:monospace;font-size:9px}.visual-caption{position:absolute;bottom:20px;right:20px}.visual-network{justify-content:center;align-items:center;display:flex;position:absolute;inset:33px 0 20px}.visual-network i{border:1px solid #68816a;border-radius:50%;width:66px;height:66px;margin-left:-8px;position:relative}.visual-network i:nth-child(2){background:#abc39466;width:90px;height:90px}.visual-network i:nth-child(3){width:115px;height:115px}.visual-network:after{content:"";background:#68816a;width:60%;height:1px;position:absolute}.card-body{padding:27px}.card-body h3{font-family:var(--serif);max-width:470px;margin:13px 0;font-size:30px}.card-body p{color:var(--muted);margin-bottom:25px;font-size:14px}.principles{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#e8ecdf}.principles-grid{grid-template-columns:1fr 1.1fr;gap:100px;display:grid}.principles h2{margin:20px 0}.principles p{color:#4e665b;max-width:450px;font-size:15px}.principle-item{border-top:1px solid #bfcbbb;grid-template-columns:35px 1fr;gap:20px;padding:22px 0;display:grid}.principle-item:last-child{border-bottom:1px solid #bfcbbb}.principle-item h3{letter-spacing:-.015em;margin-bottom:7px;font-size:18px}.principle-item p{font-size:13px}.cta-band{border:1px solid var(--line);background:var(--white);justify-content:space-between;align-items:center;gap:30px;padding:46px;display:flex}.cta-band h2{margin-bottom:10px;font-size:37px}.cta-band p{color:var(--muted);font-size:14px}.site-footer{background:var(--ink);color:#e5ecde;padding:45px 0 25px}.footer-top{justify-content:space-between;align-items:center;gap:35px;padding-bottom:45px;display:flex}.footer-top p{font-family:var(--serif);font-size:27px;line-height:1.2}.footer-top a:hover{color:var(--lime)}.footer-bottom{color:#b7c7bc;border-top:1px solid #4a5e56;justify-content:space-between;gap:20px;padding-top:22px;font-size:11px;display:flex}.footer-bottom div{gap:25px;display:flex}.page-intro{border-bottom:1px solid var(--line);padding:65px 0 45px}.page-intro h1{max-width:950px;margin:18px 0 22px;font-size:clamp(45px,6vw,76px)}.page-intro p{max-width:680px;color:var(--muted);font-size:18px}.page-intro .eyebrow{display:block}.breadcrumb{letter-spacing:.02em;color:var(--muted);margin-bottom:30px;font-size:11px}.breadcrumb a{text-underline-offset:3px;text-decoration:underline}.filter-bar{flex-wrap:wrap;align-items:end;gap:20px;margin-bottom:35px;display:flex}.field{flex-direction:column;flex:1;gap:8px;min-width:180px;font-size:12px;display:flex}input,select,textarea{width:100%;color:var(--ink);background:#fff;border:1px solid #aab8a9;border-radius:0;padding:13px 14px}input[type=checkbox]{width:auto;accent-color:var(--forest)}.result-count{color:var(--muted);margin:20px 0;font-size:12px}.empty-state{border:1px solid var(--line);background:#edf0e6;padding:50px}.empty-state h2{margin-bottom:15px;font-size:35px}.empty-state p{max-width:600px;color:var(--muted);margin-bottom:20px}.notice{background:#e8edde;border-left:3px solid #79974d;padding:18px 22px;font-size:13px;line-height:1.65}.article-layout{grid-template-columns:220px minmax(0,740px);align-items:start;gap:70px;max-width:1030px;margin:auto;display:grid}.toc{border-top:1px solid var(--line);padding-top:20px;font-size:12px;position:sticky;top:30px}.toc a{color:var(--muted);padding:8px 0;display:block}.toc a:hover{color:var(--ink);text-decoration:underline}.prose{min-width:0;font-size:17px;line-height:1.8}.prose h2{font-family:var(--serif);margin:46px 0 18px;font-size:34px}.prose h3{margin:30px 0 15px;font-size:23px}.prose p{margin:0 0 22px}.prose ul,.prose ol{margin:20px 0;padding-left:24px}.prose li{margin:10px 0;padding-left:5px}.prose a{color:#3d6328;text-underline-offset:3px;overflow-wrap:anywhere;text-decoration:underline}.prose table{border-collapse:collapse;width:100%;margin:25px 0;font-size:14px;display:block;overflow-x:auto}.prose td,.prose th{border:1px solid var(--line);text-align:left;min-width:150px;padding:15px}.prose th{background:#e5ebdb}.prose blockquote{background:#ecf0e2;border-left:3px solid #8baf53;margin:30px 0;padding:12px 25px}.article-meta{color:var(--muted);flex-wrap:wrap;gap:15px;margin-top:25px;font-size:12px;display:flex}.article-intro{max-width:1030px;margin:auto}.article-intro h1{font-size:clamp(40px,5vw,68px)}.content-narrow{max-width:800px;margin:auto}.content-narrow .prose{font-size:17px}.industry-detail{grid-template-columns:1fr 1fr;gap:70px;display:grid}.question-list{margin:0;padding:0;list-style:none}.question-list li{border-bottom:1px solid var(--line);font-family:var(--serif);padding:20px 0;font-size:25px;line-height:1.4}.tag{border:1px solid #c4d1bd;margin:5px 7px 0 0;padding:6px 11px;font-size:11px;display:inline-block}.brief-grid{grid-template-columns:1.15fr 1fr;align-items:start;gap:50px;display:grid}.brief-form{gap:23px;display:grid}.brief-form fieldset{border:0;margin:0;padding:0}.brief-form legend{margin-bottom:12px;font-size:12px}.checkboxes{grid-template-columns:1fr 1fr;gap:10px;display:grid}.checkboxes label{border:1px solid var(--line);align-items:center;gap:10px;padding:12px;font-size:13px;display:flex}.brief-output{background:var(--ink);color:var(--paper);padding:32px;position:sticky;top:30px}.brief-output h2{margin:15px 0 25px;font-size:33px}.brief-output dt{text-transform:uppercase;letter-spacing:.1em;color:#b4c6b6;margin-top:20px;font-size:10px}.brief-output dd{white-space:pre-wrap;overflow-wrap:anywhere;margin:7px 0 0;font-size:15px}.brief-output .button{gap:15px;width:100%;margin-top:25px}.brief-output .note{color:#bac9be;margin-top:15px;font-size:11px}.status{min-height:20px;margin-top:10px;font-size:12px}.desktop-only{display:block}[hidden]{display:none!important}@media (width>=1500px){.container{width:1280px}}@media (width<=1000px){.container{width:calc(100% - 48px)}.header-inner nav{gap:18px}.brand{font-size:21px}.hero-heading{gap:35px}.lens-panel{min-height:440px;padding:20px}.lens-diagram{height:260px}.principles-grid{gap:50px}.article-layout{grid-template-columns:180px minmax(0,1fr);gap:40px}.topic-strip{gap:15px;font-size:10px}.brief-grid{gap:30px}}@media (width<=760px){.container{width:calc(100% - 40px)}.header-inner{min-height:78px}.brand{font-size:23px}.menu-toggle{color:var(--ink);background:0 0;border:0;font-size:13px;display:block}.menu-toggle span{margin-left:10px}.header-inner nav{background:var(--paper);border-bottom:1px solid var(--line);padding:20px;display:none;position:absolute;top:78px;left:0;right:0;box-shadow:0 12px 20px #122a2b12}.header-inner nav.is-open{flex-direction:column;align-items:stretch;gap:0;display:flex}.header-inner nav a{padding:15px}.nav-tool{margin-top:10px}.hero{padding:36px 0}.hero-heading{grid-template-columns:1fr;gap:35px}.hero h1{margin:20px 0;font-size:57px}.hero-copy>p{font-size:16px}.lens-panel{min-height:390px}.lens-diagram{height:235px}.topic-strip{flex-wrap:wrap;justify-content:start;gap:10px 23px}.topic-strip span:first-child{flex-basis:100%}.section{padding:48px 0}.section-head{flex-direction:column;align-items:start;gap:18px}.industry-row{grid-template-columns:25px 1fr 22px;gap:14px;padding:24px 0}.industry-row p{grid-area:2/2}.industry-row .arrow{grid-area:1/3}.industry-row h3{font-size:27px}.article-grid{grid-template-columns:1fr;gap:25px}.principles-grid{grid-template-columns:1fr;gap:30px}.cta-band{flex-direction:column;align-items:start;padding:27px}.cta-band h2{font-size:33px}.footer-top{flex-direction:column;align-items:start;gap:27px;padding-bottom:30px}.footer-bottom{flex-direction:column}.footer-bottom div{flex-wrap:wrap;gap:18px}.page-intro{padding:40px 0 35px}.page-intro p{font-size:16px}.article-layout{grid-template-columns:1fr;gap:30px}.toc{position:static}.toc a{margin-right:15px;display:inline-block}.prose{font-size:16px}.prose h2{margin-top:35px;font-size:29px}.industry-detail{grid-template-columns:1fr;gap:35px}.brief-grid{grid-template-columns:1fr}.brief-output{position:static}.checkboxes{grid-template-columns:1fr 1fr}.card-body{padding:23px}.card-body h3{font-size:28px}.desktop-only{display:none}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}.card-visual:has(.card-cover) .visual-network,.card-visual:has(.card-cover) .visual-label,.card-visual:has(.card-cover) .visual-caption{display:none}.card-cover{object-fit:cover;width:100%;height:100%;position:absolute;inset:0}